Where they were
The client's resource hub was strong but largely static. The team wanted practical, evergreen tools that founders, operators, and investors would return to.
They began with practical, high utility ideas for the website: an Events Directory for curated global events and a Tech Stack Tools Directory for curated startup software tools.
What we did
We treated the work as a suite, not a campaign asset. Each tool had to be useful to the audience, simple enough to ship and improve quickly, and maintainable by non-technical team members after launch.
Picked the right tool-shaped problems
We aligned on tools that served the client's audience, could launch quickly, and could stay alive without a technical operator making every update.
Built the Events Directory
The directory focused on fast discovery with filters by date window, country, event type, mode, and industry. The page surfaces event name, timing, location, and a clear path to the source.
Built the Tech Stack Tools Directory
The directory helps founders and operators shortlist commonly used startup tools by functional category, including Accounting, CRM, Communication, Fundraising, Marketing, Project Management, and Web Development.
Built the Valuation Calculator
The calculator lets founders estimate business value using EBITDA and revenue multiples, supports country-localised currencies, gives instant results, and produces a PDF-exportable valuation range.
Built the Debt Capacity Calculator
The calculator helps founders understand borrowing capacity and covenant headroom using EBITDA-based and asset-based methods with covenant compliance analysis.
Built the Lenders Directory
The lenders directory is a searchable database of bank and non-bank financing options, starting with the UAE and Philippines. Users filter by lender type, financing type, and loan size.
Kept the suite expandable
The suite kept expanding without rearchitecting what came before. Each new tool followed the same principles for utility, speed, and maintainability.
Where they are now
The client now has a live resource hub of practical tools, each designed as an entry point for founders, operators, and investors.
The suite spans discovery, valuation, debt capacity, and financing. Founders can discover events, shortlist software, estimate their company's value, assess borrowing capacity, and identify potential lenders in one place, with each tool reinforcing the next.
The net effect: the client's resources section has become a working toolkit.